At present, the automobile aftermarket has huge potential. For example, in a prefecture-level city, including the county-level administrative units under its jurisdiction, as long as the above channels and oil change centers have an average of 10-20 vehicles entering the store every day for maintenance, then each maintenance will be approximately Between 200-400 yuan, the annual turnover can reach one million levels, achieving rapid return of capital and huge profit space.
The automotive aftermarket has huge potential. Calculated on the basis of the average value of each car of 150,000 yuan, the cost of purchasing a car is as high as 300,000 yuan. Calculated based on the number of 250,000 vehicles (cars), plus an annual increase of 15% , while the one-stop auto service center's business projects account for about 50% of the entire automotive aftermarket consumption share.
The status quo of the auto maintenance and repair industry: poor service awareness, lack of industry management experience, and low quality of employees are the biggest obstacles in this industry. No one greets you after entering, lack of service awareness, how can a car owner trust you to do other high-tech projects for his car if you can't do something as simple as washing the car? The car maintenance and oil change center is the most The most important thing is service and professional technology. "There are no loss-making enterprises, only incompetent executors" The key to a one-stop car maintenance and oil change center lies in high-level service and professional technology to meet the high requirements of car owners and noble consumption levels Because in China, car owners generally represent high-quality consumer groups, as long as there is high-quality service and professional technology, car owners can get the most considerate service. In the next 5-10 years, the market will shift from the current customer competition to the competition for sales terminals. From price, advertising competition to product, technical content, value-added competition. From product competition to brand competition.
With the rapid development of the domestic economy and the gradual improvement of people's living standards, automobiles have fallen from the altar and are no longer unattainable. They have changed from the original luxury goods to ordinary means of transportation. The number of automobiles has hit a new high every year. The total annual sales volume of domestic automobiles is around 10.2 million, an increase of 8.7% over 2008, of which 7.45 million are passenger cars, an increase of 10.2% (including 7.9% for sedans and 23% for crossover passenger cars), and 275% of commercial vehicle sales. million, an increase of 5%. Private consumption has become the main body of the automobile market, which has also led to a huge market - the automobile maintenance industry.
I. Market Analysis
1. The market ownership continues to increase, the proportion of insured vehicles increases, and the maintenance demand expands
According to data from China Automobile Dealers Association, as of 2016, the number of automobiles in China reached 194 million, and the steady increase in the number of automobiles has also led to the continuous expansion of the aftermarket demand for automobiles. The rapid development stage, with high profit margin and huge market potential, is the focus of the current and future development of the automotive industry.
2. The increase in car ownership and the extension of maintenance needs promote the growth of the industry scale
The steady growth of car ownership, the growth of car age, the growth of insurance users, and the opening of the accessories market have promoted the rapid development of the aftermarket service system outside 4S stores.
II. Company introduction
Shenyang Great Wall Lubricant Oil Change Center is a subsidiary of Shenyang Great Wall Lubricant Manufacturing Co., Ltd., a national chain brand specializing in car maintenance and oil change. According to the rapid development of automobiles and the huge demand of the automotive aftermarket, Shenyang Great Wall Lubrication The oil change center is committed to building a leading brand in the country for professional maintenance and oil change of automobiles.
Shenyang Great Wall Lubricant Manufacturing Co., Ltd. was established in 1987, with a 30-year business history. It is a manufacturing enterprise mainly producing lubricating oil, grease and lubricating oil additives. The factory is located in Hangzhou West Road, Shenbei New District, Shenyang City, with 100 employees. At the same time, it has a branch factory in Tieling Aji Industrial Park and a sales center with complete property rights in the Northeast Headquarters Base in Shenyang.
Shenyang Great Wall Lubricant Manufacturing Co., Ltd. has completely independent research and development capabilities. Its products are based on the advantages of reasonable price, excellent performance and high quality.